Ulom RayUX Design & Audit

The platform launched with several UX gaps: unclear hero messaging, broken RTL alignment in article cards, non-interactive navigation elements, and form fields missing placeholders and error guidance — all reducing usability for researchers and readers.

Designed the landing page, onboarding and password-reset emails, 404 page, and the article creation flow lo-fi. After launch, conducted a systematic UX audit covering 13 pages, identifying issues with hierarchy, interaction states, and visual consistency — with prioritized recommendations for each.

The core objective of Ulom Ray was to build an accessible, user-friendly hub for researchers and readers. Key business requirements included a seamless registration process, an engaging daily newsletter system, and an intuitive article-reading experience.

The platform’s foundation was laid out through a comprehensive Site Map. For the primary Landing Page, a strategic wireframe was constructed to guide the user journey.

Additionally, low-fidelity wireframes were mapped for critical backend processes, such as the Article Creation flow for authors.

A Mood Board was developed to establish a trustworthy visual identity, utilizing deep blues and clean typography to reduce cognitive load during long reading sessions.

High-Fidelity Delivery include:

• A fully responsive Landing Page.
• Engaging 404 Error pages.
• Transactional email templates.
• A clear design form template for applying for an opportunity

After the initial version of the platform was launched, a gap was identified between the design intent and the technical implementation. To resolve this, a systematic Heuristic Evaluation was conducted across 13 live pages.

Instead of merely pointing out errors, the audit provided prioritized, developer-ready recommendations for each issue, ensuring the engineering team could systematically resolve the usability gaps and improve the overall platform metrics.